Word of Mouth Marketing on The Web

Online marketing presents you with an opportunity to get more bang for your buck compared to traditional marketing. This is particularly true for word of mouth marketing.

Word of Mouth Marketing on The Web

Word of mouth marketing refers to a type of marketing that promotes something by enticing independent parties to promote the service, idea or product to friends.

The idea is to create a buzz for the subject matter. In creating the buzz, the goal is to create enough word of mouth momentum to get the idea to spread quickly. People are the sole conduit for the momentum.

If you get it right, an entire product can become an established success with little or no paid marketing.

A classic example of word of mouth marketing, often called viral, is the situation involving Red Bull. Red Bull is an energy drink. When it was first introduced in Europe, rumors spread that the drink was an aphrodisiac. Nobody knows who started the rumors, but Red Bull became very popular. It then evolved into a mixer for alcoholic drinks in nightclubs and the rest is history. It is a hugely popular product and much of the popularity arose through this word of mouth process.

Word of mouth marketing online works in much the same way. The primary difference is it tends to happen much quicker than in the real word. The Internet is full of forums where like minded people congregate. A new, cool product, idea or service can blow up a site over night. If you don’t believe me, consider the wild success of the My Space platform, Napster, EBay and so on.

Most of these sites grew into behemoths because of word of mouth endorsements, not paid advertising.

Obviously, this type of marketing can lead to tremendous riches. Unfortunately, it isn’t particularly easy to accomplish. Everyone is trying to do it, so you really need to be pushing something unique.

If you can come up with something, it is time to hit forums and other sites to create a buzz.

A traditional way to pursue viral marketing online is to offer a free e-book. The book will detail your thoughts on some subject matter, such as marketing.

One makes the book available for downloading and also allows people to send it to others. If you are offering something of quality, the book should spread quickly to thousands and thousands of people.

The ultimate goal is to promote it over and over until hundreds of thousands of people have read it. At that point, you write another e-book which you sell for $3 to $7.

If people liked the first book, they will buy the second.

If 100,000 read the first one and only 10 percent buy the second, you will have 10,000 sales.

This strategy has been pursued over and over by many authors.

The word of mouth approach is definitely a hit and miss strategy. The large online communities make it a viable strategy, but there are a lot of people trying to do it.

If you fail 50 times, but succeed once, life will be very good.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Internet Marketing Information

Internet Marketing Information

Are You Flirting With Me - Marketing Attraction

Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.

Marketing attraction. It sounds like flirting doesn't it? And in a way, that's exactly right.

You do want to flirt with your prospects, to allow them to get to know, like, and trust you. Since it takes upwards of 7 touches to make a sale today, you need to attract them to your product, service, or program in many different ways.

One critical element you must have in your basket of attraction tools today is a fully developed web presence.

People are most likely to google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet.

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. You can't flirt with them, if they can't find you.

Here are a few ideas which you can do quickly and on a budget. They are culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields.

On your website:

1. Build a powerful direct response entity
2. Make sure your headlines are engaging with a problem/solution approach
3. Direct their eyes to the one thing you want them to do

1. Include your business contact information, of course
2. Promote one thing - a new product, service, newsletter, article, free conference call

This is your best and first opportunity to ask everyone to engage with you and your company

Develop relationships for referral business - complementary services serving the same market niche and get listed on their websites

Include client testimonials - use them in all your printed and online collateral materials.

The hottest new thing is audio and video testimonials you put up on your site.

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors. It's no longer novel. It's cost effective, timely, direct, and can be very interactive.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil.

But what's even better, is that these tools and systems can be delegated and automated - one more way for you to generate more profit in less time.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

How To Get Your Business Noticed

Internet Marketing Information

How To Get Your Business Noticed

Many people will tell you that to get your web site noticed you need to optimize your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you optimize your site, Google and the others have moved the goal posts, meaning you have to keep optimizing over and over again.

Now consider some facts.

Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach do not use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it.

Here is another fact. Some of the best Internet marketers make most of their sales offline. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many Internet marketers these offline sales represent the bulk of their income.

So what do these facts tell us? They show us that offline promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that does not mean you will reach the vast majority of people who could buy your product or use your information.

This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV.

In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet.

You can get many people visiting your web site, even if you are not ranked highly by the search engines.

You can do this in two main ways:

1. Write articles to be used in regular publications - newspapers, magazines and so on. Always include your URL in the article and you will get millions of people to notice your web site address.

2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce your web site address.

Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on.

The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.

Until the Next Time

Ida Mae Boyd
5LINX®, Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Finding A Legitimate Network Marketing Opportunity

Internet Marketing Information

Finding A Legitimate Network Marketing Opportunity

Commonly referred to as multi-level marketing, network marketing is a concept where individuals come together with a parent company and act as independent contractors in the sales of a product or service. In return for helping to promote and sell the parent company’s product or service, individuals are financially compensated in an amount that has already been determined. The actual amount of compensation will vary from one network marketing opportunity to another and will be strictly dependant upon the company’s policy.

A legitimate network marketing opportunity will not grant money for recruiting new members, which are required to pay sign-up fees. Instead, they should be paid based on the commissions that they earn from the sale of a product or service. One of the main problems that many network marketing companies face is their comparison to illegal pyramid scams. However, there are a large number of legitimate network marketing companies that operate regularly in every state and in dozens of countries. Today, they are commonly referred to as affiliate marketing or programs.

The best way to distinguish a legitimate network marketing program from a fraudulent operation is through the company’s policy. First and foremost, questionable operations will require high entrance fees and/or the requirement for members to purchase expensive products. Typically, these types of companies fail rapidly when the merchandise cannot be resold for profit, which leaves the members in financial distress and the founders with a large bank account.

With the increasing popularity of the internet, it is important that entrepreneurs be able to recognize the differences between a legitimate and fraudulent company. As a general rule, affiliates should never have to pay a sign-up fee in order to help a company sell it’s products. Simply put, it makes no sense to pay money in an effort to help someone else promote and sell their products. Instead, it is more realistic that the sign-up be free and the individual be paid based on the sales that they generate for the company.

The majority of large internet retailers offer affiliate programs, which allow members to track their commissions and log in to their account at any time. One of the best ways to ensure a network marketing opportunity is legitimate is to know the parent company’s reputation by checking with the Better Business Bureau and through speaking with other entrepreneurs and gaining feedback on their experiences. Every day, individuals find great success or simply a way to earn extra cash through a combination of the internet and a legitimate network marketing opportunity.

Thank you,

Until the Next Time

Ida Mae Boyd
5LINX®, Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

How do I Find a Niche?

Internet Marketing Information

How do I Find a Niche?

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

First Of All, What is a niche?

According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served.

Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.

How do I Find A Niche?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Google Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine.

What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group.

Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

Until the Next Time

Ida Mae Boyd
5LINX®, Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Effective Link Building Strategies by Ida Mae Boyd

Internet Marketing Information

Effective Link Building Strategies by Ida Mae Boyd

Building links pointing back to your website can be a very time consuming task and sometimes you might not know where to start. Let's take a look at some effective link building strategies.

1. Contact other website owners and offer a link exchange. It is a good idea to contact website owners with sites in the same niche as yours. You can create a 'recommended sites' page or list on your site where you can place links to other sites that agree to a link exchange.

2. Create a 'link to us' section on your website. This is to make an offer to your website visitors to link back to your website. Give them all the information that they will need to link to your site such as URL and anchor text. Have a section where they can leave their details for you to link to their site.

3. Make sure that your website contains good quality information (keyword specific) so that other website owners will want to link to your site. Website owners don't want to be linking to a site that is not of good quality so the quality of your website is always important for link building.

4. Search the internet for other websites that may mention your website or your website keyword specific content but do not include a link to your site. Contact those website owners and ask them to include a link to your website.

5. Post comments on blogs and include a link back to your website. Always make appropriate comments that are related to the post topic or your comment will not likely be approved it is looks like spam.

6. Use internal link building from within your own site. For example, when you create a new page or post on your website you can include a link to your main home page or any other page on your site.

7. Article marketing is a very effective way to build backlinks. Write some good quality articles and submit them to article directories and include a link to your site in the resource box.

8. Offer to do a guest post on someone's blog. When you write a guest post for someone else's blog they get the benefit of new content for their blog and you get the benefit of being able to include a link back to your site.

9. Look at your competitor’s backlinks and see if you can get some of those same sites to link to your website.

10. Use social networking sites like Facebook, Twitter, LinkedIn, etc. to build backlinks to your site.

These are ten great link building strategies and you can use all of them or some of them. The important thing is to use some methods and put in the effort that is required for effective link building.

Until the Next Time

Ida Mae Boyd
5LINX®, Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

How Building A Website Can Get You Free Traffic

Internet Marketing Information

How Building A Website Can Get You Free Traffic

If you have a website then you need to have visitors coming to that site. After all, what is the point of having a website if nobody sees it and a website certainly won't make any money if there are no visitors. Getting traffic to your website however can be difficult. One method for driving traffic to your website is to use the search engines to your advantage. If your website ranks high in the search engines then you can receive a lot of free traffic to your site. Let's take a look at how to create a website to gain free traffic.

First you want to choose your topic wisely and you can get ideas from magazines, television, books, newsletters and even from your competitors.

Once you have decided on your topic you will then need to do some keyword research to find what keywords and phrases people are searching for in the search engines. You do not want to only target the main keyword for your niche, but find some long tail keyword phrases that people are searching for.

You can use a free tool like Google Keyword Tool to find out how many searches a particular keyword phrase will get per month and this tool will also give you other keyword suggestions.

When you have found some good keywords that have a lot of searches every month you then want to study the competition for those keyword phrases. You can search the keyword phrase in Google and look at the top ten websites for that phrase. Try to choose keyword phrases with websites in the top ten that you think you can outrank. You can also look at the design of these websites and how they have created the sites and use that information as you decide how to set up your own website. You don't want to copy another website but you can get some ideas from other sites.

When you have chosen your keyword phrases you then need to start writing some articles and include your keyword phrases in the article. You can write an article for each keyword phrase that you found. If you like you can even add an affiliate link to promote a product or service relating to your niche. When you promote products and services in your niche just be careful that your articles are not too promotional, you want to be subtle and include a subtle link to your site.

Next you will build your website and add your articles to the site. Create a page for each keyword phrase that you are targeting. Remember when you create your site and your pages to try some techniques that your competitors are using.

Include your keywords within the title of your page, description and also include them in the ALT tags of the site. You can also use images in your article as this makes the article more interesting for your readers. An interesting website is one that will have return visitors.

For each keyword phrase that you researched you create a new page with a new article and you can then try to rank each page for its given keyword phrase. Use the same layout and method as the first page on your other pages including the keyword in the title, etc.

If you fill your website with good quality information then Google will index your site and rank it. The more quality content you add to your site the more the search engines will favor it.

Once you have content on your site you will need to spend some time promoting your site and building some backlinks to it. The search engines also favor websites that have good quality backlinks to it. All this hard work will give you high rankings over time and when your website starts to rank high you will begin to see a lot of free traffic.

It will take time for the search engines to rank your site high and the more work that you put into that site the better the ranking will be. When you put the effort into each page for those different keyword phrases then you can have a site that ranks highly for multiple keyword phrases which will increase the traffic quite a bit.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Did You Know That CPA Networks Are Another Way To Make Money On Line

Internet Marketing Information

Did You Know That CPA Networks Are Another Way To Make Money On Line

If you are looking for ways to make money online, then CPA networks are a good choice. CPA stands for 'Cost Per Action', and you get paid by the network whenever someone performs the required action through your link; for example, if they want a person's e-mail address, then they will pay you for each e-mail received. There are many other "actions" you can get paid for, depending on what each network is looking for.

You can begin by signing up with a single network, then once you start getting the hang of it, you can join more and more of them to bring in even more income. Almost all CPA networks require an application to be filled out, along with an approval process. This can sometimes take a few days, but be patient. The way it usually works is that they will review your application, and then call you on the telephone to talk in person (so be sure to fill out the application form with accurate information). Networks typically want to know how you are going to market their offer and what qualifications you have. What they are really trying to do is make sure you know what you're doing and that you won't do anything to damage their brand.

If you are accepted you will have an affiliate manager assigned to you. The manager will help you figure out which offers are best for you to promote and how to get the most from your efforts. They are there to help, and it is for your mutual interest. Work closely with them and you will not only have a better chance of success, but you will not have to worry about being dropped by the CPA networks.

You may be excited to start promoting your offers everywhere, in any way you can. But not so fast! It is always best to read all of the terms of service and understand what you will be paid for and how. Each CPA network will have its own rules, and it is up to you to know them. For examples, some may not allow you to use certain keywords in a pay per click campaign. Talk to your personal affiliate manager if you need any clarification of the rules.

There are plenty of CPA networks to choose from, but some are better than others. Research how good each one is before deciding whether or not you want to submit your application to them. You can find reviews of various networks online. Be careful, though, as some of those reviews are dishonest. The best thing to do is read as many reviews as you can and then look for an overall pattern to see how good the program is.

Now that you know more about CPA networks, it is up to you to follow through on this information. Doing nothing is the surest way to make nothing, but when you take action now even something as small as starting looking for CPA companies counts you will be starting down the right path to success.

Until the Next Time

Ida Mae Boyd
Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Follow Up Email AutoResponder Consistancy For Your On Line Business by Ida Mae Boyd

Internet Marketing Information

Follow Up Email AutoResponder Consistancy For Your On Line Business by Ida Mae Boyd

Having a way to consistently contact your customers is a big part of running a successful business online. The way this is usually done is through what is known as a follow up email autoresponder.

This is simply a tool that allows you to follow up with people who have shared their e-mail address with you. While there are many different autoresponder services available, they all have a few things in common.

1. A way to store contact information. This feature lies at the heart of any autoresponder. It is the database of all of the information you gather on your site for the purpose of sending out e-mail messages to people. A lot of businesses choose to only collect the person's name and e-mail address, but there is nothing stopping you from collecting their address, phone number and other information that is important to you. The follow up email autoresponder will then store all of this information for you so you can access it at any time. This is a necessary feature because it allows for the automation of sending messages by the autoresponder service.

2. Sending a series of preprogrammed messages. One of the greatest things about an autoresponder is that you only have to set up the messages once, if that is what you want to do. You compose the message, and then you tell the autoresponder at what intervals you want each message sent out. For example, your first message (Thank You! or Welcome message) would be sent out right away, your second and third message could be sent out the next day, your fourth through eighth messages can be sent out every three days, and so on. It doesn't matter when somebody subscribes to your e-mail lists, they will receive the first message based on when they sign up, and each additional message will arrive in their inbox at the interval you have chosen. It may sound a bit complicated but it really simplifies things once you get the hang of it.

3. Providing a web form. When auto responders were first released as a method of gathering information from your visitors, it was fairly common for the website owner to have to create the sign up form completely from scratch; this has changed. The follow up email autoresponder will give you a way to create a form to place on your website to capture the information you want to get from your site’s visitors. You create the form on the autoresponder site, and then copy and paste the code and place it onto your website wherever you want it to be seen.

The follow up email autoresponder is an essential tool for running a profitable business online. Without it, you will have to rely on people to keep coming back to your website to see whatever updates, or new offers you have available. But within autoresponder you are, in effect, visiting them as often as you like. This is a much smarter way of doing things; it will save you both time and money, and help you to run more of your business on autopilot.

Until the Next Time

Ida Mae Boyd
Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Free Autoresponders Pro and Cons by Ida Mae Boyd

Internet Marketing Information

Free Autoresponders Pro and Cons by Ida Mae Boyd

When you are first starting out in Internet marketing there is definitely a lot that you're going to have to learn. After you have a better idea of what exactly it is that you're going to sell and who the people are that you're selling it to, you will need to get your web content online and get as many people to see it as possible.

The main thing you need to do is make sure that you're getting the information from those people (such as their name and e-mail address), so you can contact them whenever you need to.

This is a much better option than trying to get them to come to your website time after time. Setting up an autoresponder is the absolute best way for you to keep marketing to people on a repeated basis, however, paid autoresponders can range anywhere from $9-$25 each month and that's just for the entry-level price; they can often cost much more than that especially if you have a large list. But the question still remains our free auto responders actually a good option?

Believe it or not, there is actually a lot of debate in the Internet marketing community as to which is better: free or paid autoresponders. Let's take a look at some of the pros and cons of each then once you see what the benefits are of each one you will have a better idea of whether or not free autoresponders are the best choice for you.

Of course, the best thing about a free autoresponder is that it does not cost you any money. That way you will really get up and running and be able to start collecting names that you can market to repeatedly. At least that is the way it is supposed to work...in theory.

The reality is that a free autoresponder often has a lot of problems associated with it. For example, they are free for a reason, and that is they will often attached their own advertising to every message you send out. If you are serious about being in business for yourself, then it does not make a lot of sense to come across as unprofessional by slapping on ads that you have no control over. And that is what it is really about controlling your own business in a way that looks professional.

Now on the other hand, you may not have a lot of money to start your business with, that is okay. It happens. There is one other thing to think about though. If you start out collecting names using free autoresponders, and then later decide to upgrade to a paid autoresponder or leave that company, you may not be able to transfer all of the names you have on your free list to your newly paid for list.

So, while free autoresponders sound like they might be a really great deal, the truth is that they come with a lot of problems. That does not mean you cannot overcome those problems, but you need to be aware of them before you do something that you may regret later.

Instead of thinking of paid autoresponders as a cost, try thinking of them as an investment in your business and your future. But if you really must, a free autoresponder is better than having no autoresponder at all.

Until the Next Time

Ida Mae Boyd
5LINX Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Until the Next Time

Ida Mae Boyd
Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Do You Want To Sell Stuff On Ebay?

Internet Marketing Information

Do You Want To Sell Stuff On Ebay ?

Here Are Some Ins and Outs Of Ebay Selling By Ida Mae Boyd

Hey, I'm not telling you anything you don't already know when I tell you that the economy is running a little rough lately and many people are feeling the pinch. Now, more than ever, people are looking for ways to bring in a little extra money. One of the most popular methods to do that, at least online, is to sell stuff on ebay. But how easy is it really? Can you really make money?

The short answer is "yes" you can make money but learning to sell stuff on ebay is not without it's potential pitfalls. Just make sure you have a thorough understanding of the whole process before you jump in with both feet.

The biggest potential challenge you will face is having to pay the fees associated with listing an item for sale and than not selling that item. This is one of the worst scenarios since you will have money going out, but you won't have any coming in.

Another thing to keep in mind is that you will need an ongoing supply of things to sell. That can mean a lot of time spent going around to yard sales during the spring and summer months. Some people absolutely love that and for them, this aspect of the business is not a problem.

But, if you are the type of person who isn't interested in lurking around flea markets and garage sales, you need to take this factor into consideration before you decide that selling things online is the right way for you to make some extra money.

Having pointed out the negatives, let's take a look at some of the positive reasons you may want to consider making some extra money online:

1. While there are fees associated with putting things up for sale, they are very minimal. If you start small and only place an item or two for sale you won't risk losing much and if the products you are selling are popular and if you've priced them properly, you might just make some quick money.

2. You can research the market before you jump in. You can sign up for a free Ebay account and then spend some time looking around and getting acquainted with the process. Take a look at what things are selling for, what sells and what is still sitting and doesn't sell. Make note of what prices people are asking for certain types of products. All of this market research will help you establish a winning strategy for choosing the best products to sell and the best prices to sell them at.

3. Many people love the dynamic and exciting business of sales on an auction site. You may just find that you don't even feel like you are running a business, it might just seem like you are having fun and making money.

If you want to sell stuff on ebay to make money just make sure that you take a little time and familiarize yourself with the whole process. The more knowledge you have going in the more likely that you will actually make money.

Until the Next Time

Ida Mae Boyd
Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Link Building Tools You May Want To Use

Internet Marketing Information

Link Building Tools You May Want To Use

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link building tools can make your life a lot easier when you're trying to structure your website to make it favorable in the eyes of the search engines. Each tool offers different value but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and/or which anchor text is being used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites but you will need some others to peform a more in-depth analysis.

SearchStatus is a group of features offered in a single Firefox plugin. It can provide you with useful information, such as Google Toolbar PageRank, page and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you are visiting, an on page link report and Archive.org. Another very useful trick that SearchStatus offors is the option to highlight all nofollow links which can definitely come in handy when you are building links.

Another of the useful link building tools is LinkDiagnosis. This exists as a web based tool and a Firefox plugin. This one is similar to the Yahoo SiteExplorer except it attempts to filter out all low quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you are investigating. One great feature of LinkDiagnosis is that you can download the data it provides you as a csv file this is extremely useful. Keep in mind when using this tool that an analysis of a larger website will take more time. A small website may only take a few seconds but a more content/page filled site could take up to 30 minutes.

If you need even more detailed data, you might want to look for tools that demonstrate link building efforts, structures and/or a history of the website. This kind of information can be helpful when you are trying to optimize your own website or that of a competitor.

SEOmoz’s Linkscape and MajesticSEO attempt to create the most complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly while Majestic gets you a wider range of data which can also be downloaded.

Xenu’s Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler and checks websites for broken links and displays a continuously updated list of URLs, which you can sort by different criteria. Link Sleuth is a good way to get a look at your own website and to evaluate your internal link structure as well. And you can run reports on websites that you are considering getting links from to see what holes they may have in their site that you could possibly fill.

There are many link building tools to choose from. Hopefully these can get you started on the right foot.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Internal Link Building-Three Tips For Boosting Your Business by Ida Mae Boyd

Internet Marketing Information

Internal Link Building-Three Tips For Boosting Your Business by Ida Mae Boyd

Search engine optimization (SEO) is one of the most important skills that any Internet marketer can develop. After all, you want people to be able to find your website when they're performing a search on their favorite search engine.

By learning how to do SEO you increase your chances that they will find your website instead of one of your competitors. One of the ways to boost your ranking is through internal link building. Be careful though because there is a lot of misinformation about how to go about it the right way.

When it comes to internal link building you need to make sure that you take care of three things: in-context linking, site navigation and anchor text.

1. In-context linking.

These are the links that are found within the main body of your website.

Typically, these will be embedded directly in the words on your page, in context. In other words, as people are reading your site they may notice that they can click on the various words or phrases.

To the visitor it seems quite seamless, but in reality you have planned it out to get the best results from the placement of your internal link building. What the visitor will be clicking on, in their mind, are relevant words and they will be seeking out additional information. But you are setting it up so that those words are the keywords you are trying to rank for, and they will go to where you want them to go.

2. Site navigation.

In its simplest terms most people think of site navigation is how they get from one page to another. So, they see a back arrow or a link to the homepage and it helps them move around your site. While that is true, and it is very important to have good navigation, we are more concerned with building links for SEO purposes. Search engines typically like to see at least some basic pages on every site; the homepage, contact information, a privacy statement, and other basic pages should all be linked to each other from every page on your site.

3. Anchor text.

This is the text that appears instead of the link where people will be going. For example, a visitor to your site may see the words "click here", but what they're really clicking on is a link.

Now, if you are trying to rank for the phrase "click here" then that's fine, but chances are you're trying to rank for a different keyword. So, never waste a link by using generic anchor text when doing internal link building.

Let's say you have a website on painting houses; you could have the phrase "click here to get a house painting quote", but only the words "house painting quote" would have the link underneath them.

The idea is that you're trying to rank for the words house painting quote, so having those links will alert the search engines to pay more attention to that text.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Link Building Tips

Internet Marketing Information

Link Building Tips

Link building is one of the many tasks you need to allot time to when you're marketing online. And what business isn't marketing online nowadays? Link building refers to both incoming links and your internal linking structure. This post will provide you with some of the link building tips to get you started in the right direction.

First of all, before you even put your link building strategy into place, you want to make sure you are offering top-notch quality and information on your website. This is the foundation that holds it all together. Interesting and informative content will bring more links to your blog naturally, without you having to go out searching for them.

Make use of blog directories. There are quite a few blog directories where you can pick up a link to your blog. Just to mention a few. . .BlogHer is more geared towards women and BlogCatalog and MyBlogLog also include a social aspect to them. These can give you many ways to increase the number of incoming links to your blog just by registering.

Once you have a good amount of compelling content published on your blog, approach other bloggers with equal or more authority than your blog (you'll have to find this out by using various tools) and suggest a blogrooll reciprocal link. It's better to do this (1) when your blogs are relevant to each other and (2) when you have already been in contact with your potential link partner.

This is one of the best link building tips: Write an article on another site that allows guests. Just make sure that you add content to blogs that are higher ranked than yours.

Holding blog contests is a very effective way to drive traffic to your blog and increase your quantity of incoming links. How do you do this? You can actually promote your blog contest on a variety of blog contest promotion sites. You can even "bribe" contestants with extra entries if they write an article on their blog which links back to your article about the contest.

Create other content that links to your blog or even create another blog that links to your blog. And the key to making the most of this other content is to comment on other people's content. When you comment, make sure that you include the link back to your blog. It's important to remember that your comments should be informative and interesting, not simply spamming others with your link.

Joining forums is a great way to start building relationships with people and getting your blog noticed. Just make sure you include your blog url in your profile and signature.

Similarly, participating in social networking sites like Facebook allows you more opportunities to make your blog more visible. You will most likely include the link to your blog in the profile areas.

Hopefully these link building tips will be useful for you and your business.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

Link Popularity

Internet Marketing Information

A Successful Website Needs Link Popularity

One way to gain popularity for your website is to build links that point back to your site. When the search engines see that you have a lot of other websites linking to your site they will know that your website is popular and will reward you with a higher search engine ranking.

Some website owners have misused the link building process by creating link farms for the sole purpose of building backlinks to their websites and the search engines have become aware of this and will restrict those websites to misuse the process. For those website owners who use the link building process correctly they can achieve very positive results.

You can give your website a very important internet presence when you use link building effectively.

The Following are some effective methods for building backlinks to your website.

Link exchanges. With a link exchange you contact other website owners and offer to swap links. You place a link to their website on your site and they return the favor and place a link to your website on their site. If you don't want an 'obvious' link swap you can try a three way link with another website owner so that no two websites are directly swapping.

Article Marketing. Write articles and submit them to article directories. Most article directories will allow you a resource box where you can include a link to your website. Good quality articles will get many readers and if you use your resource box wisely you can entice those readers to visit your website.

Article syndication. If the articles you submit to article directories are of high quality there is a good chance that they will be syndicated. This means that other website owners will publish your articles on their websites. The terms of website owners’ using your article is that they include the resource box that includes the link to your website. The more your articles are syndicated the more backlinks your article will give you.

Blog commenting. Find other blogs within your niche and leave comments and include a link to your website. Never spam blogs with your comments or they will most likely just get deleted. Instead, always leave good quality comments on blogs.

Forum marketing. Join some forums within your niche and include a link in your forum signature. You should always check the forum rules before doing so as some forums don't allow signature links. Be an active participant in the forum as the more posts that you make the more links you are building with your signature link. Leave information and helpful forum posts and other forum members are more likely to click on your link and visit your website.

When you get visitors to your website make sure that you keep those visitors coming back. Have an interesting site that gives your visitors what they are looking for.

A good, Informative and exciting website will keep your visitors coming back.

Until the Next Time

Ida Mae Boyd
5LINX® Independent Marketing Representative
1-609-641-6594
Ida@idamaeboyd.com
Skype: imboyd681

What Are Internet Marketing Tools?

If you are new to the world of Internet Marketing, you may ask just what are Internet Marketing Tools.

Internet Marketing Tools can be defined as the methods in which you will use to help you to build, manage, maintain, and operate your business.

The following is a generic list of tools that Network/Internet Marketers will use:

1. Network Marketing Systems
2. Lead Generation Systems Contact list builder
3. Contact Management
4. Advertising
5. Blogging
6. Article Writing and posting
7. Video Recording Systems
8. Online Conference/webinar Rooms

Finally, remember Internet Marketing Tools are used to help you to build, manage, operate,and maintain your business.They are not an end all too all the things that you have to do to become successful with your business.

Remember Consistency is King when you are branding your Business on the Internet

No matter what form of business you are branding online, it is imperative that your online presence is represented with a consistent branding and marketing massage that clearly describes you and your business.

The following are some tips for determining your Online Branding Method.

You must first evaluate your Niche Market. It is important to have a marketing statement that reaches multiple groups.

Reaching millions of people may not mean that your sales will increase. Targeting a niche market, an audience that is truly interested in your Products or services may increase your conversion rate considerably.

You must always think of your audience and place yourself in their position.

Think about the overall design of your website. Is your website professional or suitable enough for the clients that will be interested in your product/services?

Is the message clear in your content about your products and/or services?

There is a lot of hard work that goes into Branding your business online; however once you evaluate every factor and thoroughly research your market, you can then begin to truly reach your audience.

Start by defining your business in a few sentences on paper. If you are creating profiles on the top social media sites like Face book, twitter, etc. you want to have a consistent description of your business.

Evaluate what categories or industries you are most likely to fall under.

This is the beginning of developing your personal online brand. Develop a list of 10 to 20 descriptive keywords/keyword phrases that you can consistently use to describe your business. These keywords will be use when you write the content for your website.

You have to think of yourself as a client who is searching for your product or services online. If you were the customer what keyword or keyword phrase would you type in the search engine to find your product/ service? If you offer more than one service/produce it is important to develop a list of keyword/keyword phrases relevant to each of them.

This may seem simple however it will take a lot of planning and developing to determine what keyword/keyword phrases that are most beneficial to use and what people are searching for.

You have to consider what keywords/keyword phrases your competitors are using, what is the monthly search rate for your keywords/keyword phrases. Are the words too broad? Do you have a chance to rank high for these words?

If your keywords/keyword phrases are not searched for you will not get enough visitors to your website.

It is important to find the appropriate keywords/keyword phrases most suitable for your business so that you will have a chance of ranking high in the search engines (Google, yahoo, Bing) etc. and using those words throughout your online marketing campaign.

Good titles, descriptions, professional design, relevant keyword rich content, targeted niche audience; these are all important factors for branding you and your business on the Internet. Remember all of these must remain consistent across the board.

Internet Marketing System Tips - How to become prosperous in Internet Marketing

The following are tips on what it will take if you want to become wealthy from your Internet marketing efforts.

1. Focus the majority your time on marketing and sales. There are A lot of little details you can get bogged down with when it comes to building a profitable home business. The sad news is that most business owners put their focus on tasks that do not make them money. Well what does make money? The answer is marketing, prospecting and selling. This is where your focus should be if you want to make money. If you are ever confused about where to put your energy, always come back to the question, is the task at hand directly related to me making money for my business? If the answer is no, then it should not be a top priority.

2. Learn Attraction Marketing- First off what is attraction marketing? It is branding you. Attraction marketing is a process of using web 2.0 Technology. Web 2.0 Is a term given to describe a second generation of the World Wide Web that is focused on the ability for people to work together and share information on line.

Over ninety precent of the internet marketers in the world, their only real hope for becoming financially independent are through attraction marketing strategies.

Most home business owners are not very interested in getting out of their comfort zone and going out talking about their business opportunity to friends, family and strangers. They aren't very eager on cold calling leads they have purchased from the internet.

To position yourself as an expert which attracts ideal prospects to you, You have to set yourself up as a trusted leader who can help other networkers to succeed. When people sense that you are a very knowledgeable professional in the industry, many of them will want to join you in your opportunity.

Attraction marketing is an incredibly effective way to effortlessly draw people to you. Most of the 7 figure earners in the industry are using this approach.

3. Create an online marketing process that you stick with consistently. This process should include but is not limited to blogging, article marketing, Pay Per Click (PPC), video marketing, twitter, facebook, and social bookmarking.

This process will put you in front of literally millions of prospects from around the world. If you want to become wealthy through internet marketing, you will need to generate at least 50 responsive leads per day which will take a combination of various marketing strategies. If you are generating 50 responsive leads per day and you are doing attraction marketing, you should be making a solid 6 figure income through both affiliate marketing and through your primary business.

This is a mini blueprint for creating true success and financial freedom in the Multi Level Marketing industry. Focus on your marketing, position yourself as a leader, and stick with the same marketing process every day until you reach your goals.

That is all for now, Good luck!

Internet Marketing Services - How to Get the Most Out of Them

If you are a small business and are not using the internet to Market your business you are missing the boat and leaving money on the table for your competitors to take.

Most small business owners understand that they need a website and many have spent a ton of money getting a really beautiful website created and live on the internet, however they are not generating leads or customers. Now that is a familiar sound.

Having a beautiful website does not guarantee more leads and customers, you need to get your website in front of your potential customers and demonstrate to your customers though your website that you are the best person/company who can solve their problems or provide what they are looking for.

With the internet being global and in almost every house hold and with faster and faster speeds available people are finding it easier, quicker and simply much more effective to go online to look for a product and/or service in their local area than to look though a big yellow pages book.

Many business owners are already experiencing a decrease from their newspaper advertising too, this is also being affected by the internet as more and more people simply go online or to their smart phones to get their daily news reports.

Search engines like Google, Yahoo and Bing has realized this and are adapting their search results to how the web user searches.

The following are a few things a small business can do to take advantage of this trend.

1. Optimize your website: You must adapt your website to the way your target audience is searching, this means you need to determine what keywords and phrases your potential customers are typing in the search engines and optimize the pages on your website to target these keywords. This is known as SEO (Search Engine Optimization).

2. Another extremely important addition you should make to your website is to a contact form with and autoresponder attached to it. A contact form were your contact will put in their name and email address. An autoresponder is a system that will send information to your contacts Automatically once it is setup correctly. This will allow you to follow up and build a business relationship with the people interested in what you have to offer.

This is perhaps the most important element of any successful website it allows you to communicate with your targeted audience long after they have left your website and it can be done completely on auto pilot.

3. Promoting your website: Next you have to promote your website so people can find it, there are many ways you can do this and ideally you want to be promoting your website a variety of ways.

You can promote your site by getting it listed in the search engines for various keywords and keyword phrases your audience is searching for, add your site to social networking sites, write and submit articles to various directories, create videos and submit them to video sharing sites, or you can pay to advertise your website to show up on other sites or in the search engines too.

The internet provides many opportunities to promote your website outside of the search engines and you want to make sure you are taking advantage of these avenues also.

So how do you bring it all together?

Thankfully there are a few options available to help you execute this so you can start seeing results fast. The best way is to hire an internet marketing company and get them to do it for you. A word of warning, there are many people offering top search engine rankings, etc. but many simply get your website in the top of search results for keywords or Keyword phrases that simply don't get many searches a month and tell you they have done their job. The other ones who do deliver are typically very expensive because they know the value of their service.

There are excellent internet marketing service tools that I market.